A marketing and product management leader building winning "go to market" and product strategies, simplified product value propositions, and compelling messaging with experience to lead matrix-ed teams. From product marketing and management, compelling messaging, branding, advertising, social media and digital readiness, delivering results that impact brand, revenue growth, sales readiness, and improve financial performance.
- Transformed a marketing function into a highly effective support group driving sales enablement, sales qualified leads, opportunities, and revenue
- Built a social media engine leveraging solutions driving 100% growth of followers in 18 months.
- Coordinated and launched the new Unisys brand with a 60% increase in stock price after the launch
- Authored the global "go to market" strategy and product launch of a mission-critical infrastructure product winning multiple awards, Gartner Magic Quadrant and Market Clock selection, and top finish on the NASA Infrastructure contract.
- Sales training and enablement programs for over 2000 global sales, services and consulting teams for product education and unified messaging.
- Executing product and go-to-market strategy to capture 85% - 90% program management market share in the government contracting market with 80% increase in revenue.
Go to Market Strategy • Product Strategy • Product Marketing • Persona Development • Content Marketing • Customer Experience Management • Organizational Change Management • Business Process Improvement • Integrated Demand Generation • Marketing Campaigns • Global Product Launches • ROI Development • Message and Content Development • Marketing Automation • Sales Enablement and Training
• Government • Aerospace & Defense • Engineering & Construction • Energy • Transportation • Process Control • Financial Services/Banking
• Application Software • Saas • Implementation and Services • Mission Critical Infrastructure/Cloud Delivery • Systems Integration • Artificial Intelligence • Advanced Analytics • Customer Experience