EMME mission is to connect brand strategy with corporate social responsibility to yield powerful results in business and in life.

Getting companies to enact real social change can be difficult, but we have found a special formula that speaks to businesses in their own preferred language.

30 Years of Expertise
We know the business of change like the back of our own hand. Getting brands to recognize the importance of making real social change, is our entire business model.

Emme Unleashes Action
Our partners and clients rely on our expertise to combine multi-media platforms and tactics with key target audiences that unleash powerful social impact, market momentum, and ROI
EMME Services & Solutions
Creative
Development
Content
Marketing
Broadcast & Digital Distribution
Retail Promotions
Branded Experiences
Social, Seo, PR, PSA Campaigns
Brand Strategy & Consulting
Stakeholder Engagement
Business Process Evaluation
Customer Feedback
Strategic Planning
Brand Voice Activation
Business Development
Go to market
Strategy
EMME Fosters Corporate Responsibility
Conagra Foods
tv special & national campaign generated 2.3m meals donated for feeding America.
Expo Markers
National campaign to drive product & monetary donations for kids in need foundation.
delivered more than 100,000 products.
Quaker Maid Meats
raised $20,000 for the national fallen firefighters in 1 city, in 24 hours
Northwell Health | side by side:
a celebration of service
J&J character does matter
ANA American Nurse Heroes
Northwell Health | Side by Side 2021
J&J Executive Message
LifeAid
REACH
MCAP
Cerner
CAI
Musical Awards
NBC-UNIVERSAL pictures TYFYS
Triumph Games
EMME Keeps Good Company
Emmy Award Content Creation

The EMME Team

With both corporate and entrepreneurial experience, she has held senior leadership positions at NBC Universal, both locally and nationally, and founded 3 small businesses.
Her work has always been driven by her passion for helping others, including the development of multi-media campaigns to combat child hunger in the US, public educator recognition and school supply drives, adoption for kids with special needs, military veterans issues, and providing free legal services for abused and neglected children, among many others.
She specializes in connecting non-profit organizations with corporate sponsors to provide campaign funding and support, establishing media partnerships and producing award winning creative to deliver the message when and where it will drive change.
Erica serves on the board of The Reach Institute, a non-profit that trains pediatricians in children’s mental healthcare for several years. She was named Top 100 Marketer of the Year in 2020 by MadCon, and won a 2021 NY Emmy Award for her work on the television special "Side by Side: A Celebration of Service"
Co-Founder, Marketing Strategy

In 2015, Paone co-founded EMME Solutions, LLC. EMME develops diverse B2B/B2C multi-channel, social impact campaigns. Paone's relentless energy and drive to solve problems, combines creativity, social good, and branded entertainment delivering ROI. This is the purpose of EMME Solutions.
EMME’s “social impact” marketing tactics drive their client's corporate vision. Paone’s creative approach has been recognized by many key decision-makers at Fortune 500 companies, to which she has built a robust network of trusted partners.
Co-Founder, Brand Strategy

Director, Media Relations

Director, Content Marketing

Select Accomplishments:
- Transformed a marketing function into a highly effective support group driving sales enablement, sales qualified leads, opportunities, and revenue
- Built a social media engine leveraging solutions driving 100% growth of followers in 18 months.
- Coordinated and launched the new Unisys brand with a 60% increase in stock price after the launch
- Authored the global "go to market" strategy and product launch of a mission-critical infrastructure product winning multiple awards, Gartner Magic Quadrant and Market Clock selection, and top finish on the NASA Infrastructure contract.
- Sales training and enablement programs for over 2000 global sales, services and consulting teams for product education and unified messaging.
- Executing product and go-to-market strategy to capture 85% - 90% program management market share in the government contracting market with 80% increase in revenue.
Core Competencies:
Go to Market Strategy • Product Strategy • Product Marketing • Persona Development • Content Marketing • Customer Experience Management • Organizational Change Management • Business Process Improvement • Integrated Demand Generation • Marketing Campaigns • Global Product Launches • ROI Development • Message and Content Development • Marketing Automation • Sales Enablement and Training
Industry Experience:
• Government • Aerospace & Defense • Engineering & Construction • Energy • Transportation • Process Control • Financial Services/Banking
Technologies
• Application Software • Saas • Implementation and Services • Mission Critical Infrastructure/Cloud Delivery • Systems Integration • Artificial Intelligence • Advanced Analytics • Customer Experience
Go to Market Strategy & Operations

Some of our programs include the reality-based “DEA” for Spike TV, “Kimberly’s Simply Southern” for Great American Country, "Celebrity Holiday Homes" for HGTV, and the Weather Channel hit “Coast Guard Alaska” and "Coast Guard Florida" (now airing on PLUTO TV). Recently, the company also produced "Girl Starter" - a branded entertainment venture - airing on TLC & Discovery Family, promoting female entrepreneurship and presented by Staples. More here: https://www.girlstarter.com/
In addition to producing scripted & unscripted TV, we also create & activate content for SVOD/OTT services & digital/social channels. Our Branded Entertainment division works with leading ad & PR agencies nationwide to create compelling, and in most cases - social good - content that seeks to broadcast the good deeds that brands and companies contribute, including projects for ConAgra, Pedigree, Comcast, Microsoft, Eckrich Meats, & more.
Our Production Services division is a full-service destination for
-Creative Ideation
-Commercial Production
-Corporate Communication
-Graphic Design
-Post Production
-Branded Content
-Live Streaming
-Virtual Reality
-Content Activation
(Copy & Paste URL links below into your browser)
To see content clips from Al Roker Entertainment TV visit our YouTube page: http://bit.ly/1pk8KvS
Follow us online:
Facebook: https://www.facebook.com/AlRokerEntertainment/
Twitter: https://twitter.com/AlRokerEnt
Instagram: https://www.instagram.com/alrokerent/
E-mail: info@alroker.com
Website: http://alroker.com/
212-757-8500
Strategic Partner

Advisor

I have experience with designing materials such as: Employee Training (modules, POA, Training guides), manuals, brochures, logos and Powerpoint presentations.
Due to years of successful self-employment, I can jump on board rapidly learning the language, style and brand of each of my clients.
Attorney

I have experience with designing materials such as: Employee Training (modules, POA, Training guides), manuals, brochures, logos and Powerpoint presentations.
Due to years of successful self-employment, I can jump on board rapidly learning the language, style and brand of each of my clients.
Graphic Designer
It's not just a belief, its what we do.
EMME leverages partner networks and resources to provide exceptional value maximized by aligning media, brands, and nonprofits.
EMME drives social good, elevating brands, improving employee engagement, driving support for nonprofits, and creating great content.
