Content Marketing and Branded Entertainment Delivering Purpose Everyday

Erica Rubach is a Co-Founder of EMME Solutions, a marketing consulting & branded content firm. She has over 25 years of experience in the media industry with an exclusive focus on developing and producing campaigns and programming that support cause related initiatives.

With both corporate and entrepreneurial experience, she has held senior leadership positions at NBC Universal, both locally and nationally, and founded 3 small businesses.

Her work has always been driven by her passion for helping others, including the development of multi-media campaigns to combat child hunger in the US, public educator recognition and school supply drives, adoption for kids with special needs, military veterans issues, and providing free legal services for abused and neglected children, among many others.

She specializes in connecting non-profit organizations with corporate sponsors to provide campaign funding and support, establishing media partnerships and producing award winning creative to deliver the message when and where it will drive change.

Erica serves on the board of The Reach Institute, a non-profit that trains pediatricians in children’s mental healthcare for several years. She was named Top 100 Marketer of the Year in 2020 by MadCon, and won a 2021 NY Emmy Award for her work on the television special "Side by Side: A Celebration of Service"

Maria Paone's 30+ year media career, started in local radio in the 1990's and transitioned quickly to national TV. As her passion for media and marketing evolved, she was elevated to senior level in strategic marketing/business development at NBC Universal in New York. It's here that she pioneered a multitude of industry best practices and award-winning branded content campaigns. As an industry leader, she pivoted from media to entertainment at Al Roker Entertainment (ARE) as VP, Branded Content.

In 2015, Paone co-founded EMME Solutions, LLC. EMME develops diverse B2B/B2C multi-channel, social impact campaigns. Paone's relentless energy and drive to solve problems, combines creativity, social good, and branded entertainment delivering ROI. This is the purpose of EMME Solutions.

EMME’s “social impact” marketing tactics drive their client's corporate vision. Paone’s creative approach has been recognized by many key decision-makers at Fortune 500 companies, to which she has built a robust network of trusted partners.

Creative media professional with 20+ years’ experience in TV Production, Writing, Marketing, Advertising, Business Development & PR. Skills include media relations, networking, business storytelling, press releases, market research, content creation and marketing, creative development, project and talent management, social media management, promotions, video production, event planning, national entertainment and local TV news.

Experienced Marketing Director with a demonstrated history of working in sales as well as non-profit organization management industry. Skilled in Media Planning, Budgeting, Integrated Marketing, Social Media, Video Production, Advertising, and Sales. Proven leader of a team and believes in teamwork rather than individual accomplishments. Strong marketing professional with a Bachelor of Science (B.S.) focused in Communications from Boston University.

A marketing and product management leader building winning "go to market" and product strategies, simplified product value propositions, and compelling messaging with experience to lead matrix-ed teams. From product marketing and management, compelling messaging, branding, advertising, social media and digital readiness, delivering results that impact brand, revenue growth, sales readiness, and improve financial performance.

Select Accomplishments:

- Transformed a marketing function into a highly effective support group driving sales enablement, sales qualified leads, opportunities, and revenue

- Built a social media engine leveraging solutions driving 100% growth of followers in 18 months.

- Coordinated and launched the new Unisys brand with a 60% increase in stock price after the launch

- Authored the global "go to market" strategy and product launch of a mission-critical infrastructure product winning multiple awards, Gartner Magic Quadrant and Market Clock selection, and top finish on the NASA Infrastructure contract.

- Sales training and enablement programs for over 2000 global sales, services and consulting teams for product education and unified messaging.

- Executing product and go-to-market strategy to capture 85% - 90% program management market share in the government contracting market with 80% increase in revenue.

Core Competencies:

Go to Market Strategy • Product Strategy • Product Marketing • Persona Development • Content Marketing • Customer Experience Management • Organizational Change Management • Business Process Improvement • Integrated Demand Generation • Marketing Campaigns • Global Product Launches • ROI Development • Message and Content Development • Marketing Automation • Sales Enablement and Training

Industry Experience:
• Government • Aerospace & Defense • Engineering & Construction • Energy • Transportation • Process Control • Financial Services/Banking

Technologies
• Application Software • Saas • Implementation and Services • Mission Critical Infrastructure/Cloud Delivery • Systems Integration • Artificial Intelligence • Advanced Analytics • Customer Experience

With offices in New York, Los Angeles, and Philadelphia, Al Roker Entertainment, Inc is a leading producer of original, award-winning TV programs & digital content for the world's best networks & brands. Led by 13-time Emmy award winning TV personality & trusted multi-media authority Al Roker, we produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT, social & SVOD.

Some of our programs include the reality-based “DEA” for Spike TV, “Kimberly’s Simply Southern” for Great American Country, "Celebrity Holiday Homes" for HGTV, and the Weather Channel hit “Coast Guard Alaska” and "Coast Guard Florida" (now airing on PLUTO TV). Recently, the company also produced "Girl Starter" - a branded entertainment venture - airing on TLC & Discovery Family, promoting female entrepreneurship and presented by Staples. More here: https://www.girlstarter.com/

In addition to producing scripted & unscripted TV, we also create & activate content for SVOD/OTT services & digital/social channels. Our Branded Entertainment division works with leading ad & PR agencies nationwide to create compelling, and in most cases - social good - content that seeks to broadcast the good deeds that brands and companies contribute, including projects for ConAgra, Pedigree, Comcast, Microsoft, Eckrich Meats, & more.

Our Production Services division is a full-service destination for
-Creative Ideation
-Commercial Production
-Corporate Communication
-Graphic Design
-Post Production
-Branded Content
-Live Streaming
-Virtual Reality
-Content Activation

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To see content clips from Al Roker Entertainment TV visit our YouTube page: http://bit.ly/1pk8KvS

Follow us online:
Facebook: https://www.facebook.com/AlRokerEntertainment/
Twitter: https://twitter.com/AlRokerEnt
Instagram: https://www.instagram.com/alrokerent/
E-mail: info@alroker.com
Website: http://alroker.com/
212-757-8500

Patrick has served our nation in one role after another—as a soldier, as America’s first Iraq War veteran elected to the U.S. Congress, and as the 32nd Under Secretary of the Army. Today, as an entrepreneur and advocate, Patrick harnesses the power of the public, private, and nonprofit sectors to help veterans find jobs, start businesses, and secure quality health care and mental health services.

I am a creative thinking, problem solver, and overall positive person. Clear and open communication with a client and having their ideas come to fruition is what I love about my job.

I have experience with designing materials such as: Employee Training (modules, POA, Training guides), manuals, brochures, logos and Powerpoint presentations.

Due to years of successful self-employment, I can jump on board rapidly learning the language, style and brand of each of my clients.

I am a creative thinking, problem solver, and overall positive person. Clear and open communication with a client and having their ideas come to fruition is what I love about my job.

I have experience with designing materials such as: Employee Training (modules, POA, Training guides), manuals, brochures, logos and Powerpoint presentations.

Due to years of successful self-employment, I can jump on board rapidly learning the language, style and brand of each of my clients.