The Goals.

The Musial Awards began in 1999 as the Citizenship Through Sports Alliance awards program.The awards moved to St. Louis in 2005 and were renamed the National Sportsmanship Awards in 2006. Then in 2012, the awards were renamed again to honor beloved baseball legend and the ultimate good sport, Stan Musial. Today, The Musial Awards are an annual celebration to recognize the year’s greatest moments of sportsmanship, honor the biggest names in sports for embodying class and character, and commend everyday people who do the extraordinary. The client’s goal was to expand distribution of the show to a national audience, and grow the brand impact to become a household name over the holiday season.

The Work.

EMME Solutions was engaged to help The Musial Awards TV show reach its goals. They partnered with Al Roker Entertainment in the production aspects of the Musial Awards, which included managing the event logistics, broadcast elements, and overall execution. EMME got to work to connect celebrity talent, key production resources, and network strategy to expand the audience of the awards show and increase value to attract larger national sponsors, and to air the TV show the same time every year, during the holiday season. The marketing campaign included national TV distribution, sponsorship sales, public relations and social media influencers.

The Tactics.