50+ influencers coordinated across platforms
333K+ paid social clicks
Millions of Instagram and TikTok video plays
Retail Activation Case Study:
Driving Product Visibility at Costco, Target and BJ’s
Client Goals
The client needed to drive brand awareness and in-store traffic for Mon Chateau products across major retail partners Costco, Target & BJs, while also generating social engagement and product discovery throughout the key Q4 promotional retail period. The promotional success needed to set the Mon Chateau sales team up for successful buyer negotiations for the following year.
The Work
EMME Solutions built the campaign strategy, recruited and managed more than 50 retail-specific influencers, coordinated deliverables across Instagram, TikTok, and Facebook, aligned content with specific retailer promotions, and ran paid social campaigns to extend content reach and click volume. This work required significant hands-on campaign management, influencer communication, scheduling, and performance tracking across multiple retail moments.
The Tactics
- Connected TV and streaming advertising
- Influencer and creator partnerships across social and retail channels
- Paid social amplification
- Performance monitoring and optimization
The Results
The campaign generated more than 95 million total impressions and delivered strong engagement and in-store traffic performance. EMME successfully drove Mon Chateau’s retail promotions with creator content that reached millions of consumers and proved the effectiveness of pairing influencer marketing with paid social media for home goods and retail-driven campaigns. The program also gave the brand a repeatable model for future retail activations.
- Supported high-visibility promotions for Costco, Target, and BJ’s
- Created a scalable influencer management framework for future campaigns
- Demonstrated how paid amplification improved retail-focused creator content performance
Note: Certain campaign strategies and proprietary methodologies have been generalized to protect client confidentiality and EMME Solutions’ proprietary approach.