1,200+ senior executives reached

100+ executives attended KPMG’s featured workshop

50 leaders hosted for a 3-day executive intensive

9 EVENTS

Year-long executive event across SXSW, Climate Week, NYC and DC

KPMG Business Development Case Study:
Building Executive Visibility Through Thought Leadership and Immersive Events

CASE SUMMARY

EMME Solutions partnered with KPMG to help launch and elevate its newly formed Social Impact practice through a year-long business development and thought leadership strategy. Rather than relying on a single event, the program used executive networking, sponsorship activation, private experiences, main-stage visibility, workshop content, and an immersive hosted learning journey to position KPMG as a serious player in the social impact, ESG, and DEI advisory landscape.

Client Goals

KPMG needed to build awareness for a new Social Impact practice, establish credibility among senior social impact and ESG decision makers, showcase relevant case studies and advisory capabilities, create high-quality business development conversations, and differentiate itself in an increasingly competitive market. The effort needed to be visible, relationship-driven, and aligned with executive audiences that influence consulting and partnership decisions.

The Work

EMME Solutions designed and executed a year-long engagement strategy that included sponsorship planning, curated networking events, private dinners, conference programming, thought leadership visibility, and an immersive learning journey hosted by KPMG. The work was designed to put the KPMG brand in front of high-value social impact, DEI, nonprofit, corporate decision makers and foundation leaders while giving the firm multiple opportunities to present expertise and develop new business.

The Tactics

Conference sponsorship activation and thought leadership programming
Private executive dinners with senior decision makers
Curated, multi-day executive experience featuring networking, workshops, and main-stage presentations hosted by KPMG
Three‑day customized immersive experience designed to showcase KPMG’s expertise and impact within healthcare, community, technology and education sectors.

The Results

The program positioned KPMG as a recognized and credible voice in the social impact advisory market while creating direct engagement opportunities with hundreds of relevant leaders. KPMG gained visibility among more than 1,200 senior executives and attracted more than 100 executives to its workshop session. A 3 Day custom immersive eperience deepened KPMG’s leadership positioning and relationships through content centered on the firm’s reach, perspective, and value. Overall, EMME helped supercharge KPMG’s business development efforts by pairing executive access with thought leadership and strategic brand positioning.

Accelerated awareness for a newly launched KPMG practice area
Created new business pipeline for expanding existing client relationships, and developing new ones
Created repeated touchpoints with senior ESG, social impact, and nonprofit decision makers
Strengthened KPMG’s market position through thought leadership and hosted experiences

Note: Certain campaign strategies and proprietary methodologies have been generalized to protect client confidentiality and EMME Solutions’ proprietary approach.