In Media Value
Stations Airing PSAs
PSA Impressions
2 Networks Airing Documentary
10 Stations Airing Documentary
Nursing Recruitment Case Study:
American Nurses Association Elevates the Nursing Profession through a National media campaign
Client Goals
The American Nurses Association sought to address a growing challenge facing the healthcare industry: inspiring younger generations, students and career changers to pursue nursing careers while elevating the visibility of nurses as essential leaders within healthcare. The organization needed a national platform that could celebrate the profession, showcase the diversity of nursing roles and inspire audiences to consider careers in nursing.
The Work
EMME developed the 'American Nurse Heroes' television special, in partnership with Healthcom Media, as a national storytelling platform designed to celebrate the dedication, resilience and impact of nurses working across the country. The program highlighted nurses serving in a wide range of roles and communities, demonstrating how the profession touches nearly every aspect of patient care and public health.
In addition to producing the television program, EMME helped secure corporate sponsorship support to fund the production by bringing AT&T FirstNet on as a national sponsor. The partnership included integrated storytelling segments and short-form video content highlighting the role of communication technology in supporting frontline healthcare workers.
The Tactics
- National television production and broadcast distribution
- Corporate sponsorship development securing AT&T FirstNet as lead sponsor
- Integrated brand storytelling and sponsored video content
- Public relations outreach promoting the American Nurse Heroes program
- Short-form digital video content highlighting nurse stories
- Viewing events and promotion across ANA membership networks
The Results
The American Nurse Heroes campaign created a national storytelling platform that elevated the visibility of the nursing profession while helping the American Nurses Association inspire future nurses and celebrate the contributions of those already serving in the field.
Note: Certain campaign strategies and proprietary methodologies have been generalized to protect client confidentiality and EMME Solutions’ proprietary approach.