The Goals.

Veterans who die by suicide are frequently experiencing undiagnosed, under-treated, or untreated brain injuries, PTSD or depression. LifeAid Research Institute is a nonprofit seeking to improve brain health by emerging technology and functional medicine therapies that can create new treatment protocols. Their goal was to drive awareness about the need to reduce suicide in military, veterans, and first responders. Their whole health approach empowers resilience by combining peer support, technology, functional medicine, and community activation. LifeAid’s objectives were to: 1.) Focus more resources, technologies, holistic therapies and evidence based research to treat brain injuries along with mental health symptoms, not just mental health symptoms; 2.) Raise money to fund research and programs that will lead to the development of a new protocol of care that will deliver faster, more effective outcomes for veterans and first responders; 3.) Connect at-risk veterans and first responders with Life Aid’s community to restore purpose and hope.

The Work.

LifeAid enlisted the help of EMME Solutions who created an omni-channel marketing campaign that included digital, social media strategy, television, radio, public relations, events and market research. EMME teamed with Al Roker Entertainment and JTwoFilms to produce a nationally-televised branded content special to chronicle the first-hand accounts from 9/11 first responders, state troopers and military veterans and their families. Their stories told how they overcome brain injuries sustained by their heroic work in the line of duty and recover from mental health symptoms and thoughts of suicide. EMME also brokered a corporate partnership with Cerner, a health information technology leader in electronic health record (EHR) software and healthcare solutions. Cerner funded exploratory research for alternative therapies and a new protocol that treats brain health vs. mental health symptoms. EMME created and launched a series of virtual “Happy Hours” during COVID to keep military veterans & first responders engaged and feeling connected. EMME also connected LifeAid with the Shadow Warrior Project to launch two LifeAid Resilience Retreats for veterans and their families to beat anxiety and depression.

The Tactics.

The Results.

EMME Solutions’ work delivered significant results to impact the future of veterans’ health and suicide prevention. Online fundraising increased by 100% in one year. LifeAid’s email database grew 760%. Today, there are 7 Life Aid Resilience Retreats with 60+ attendees per event. EMME delivered $10.6M in media value in one year. LifeAid’s Resilience Reports indicated clinical proof of mental and physical health for veterans and first responders.