Viewers
Social Channel Growth
Influencers Activated
Transforming a Local Event into an Emmy Winning National Television Platform
Client Goals
The National Sportsmanship Foundation sought to elevate the Musial Awards from a regional broadcast in St. Louis into a nationally distributed program capable of reaching sports fans, athletes and communities across the United States. The organization needed strategic partners to help secure national television distribution, attract major corporate sponsorship and elevate the storytelling around athletes who demonstrate extraordinary character both on and off the field.
The Work
EMME developed and supported a national expansion strategy for over 7 years. Designed to transform the Musial Awards into a premier sportsmanship platform, the initiative focused on securing national broadcast distribution, developing high‑quality television production, and attracting national corporate sponsorships aligned with the program’s mission.
The Tactics
- National broadcast negotiations securing distribution with CBS
- Production partnership development with Al Roker Entertainment
- Corporate sponsorship strategy securing Lexus as national sponsor
- Story development highlighting athletes and coaches demonstrating sportsmanship
- National PR and media outreach elevating the Musial Awards platform
The Results
The Musial Awards successfully expanded from a regional program into a nationally recognized sports broadcast celebrating character and integrity in sports. The new broadcast distribution, production partnership and corporate sponsorship created a sustainable platform capable of growing the reach and impact of the National Sportsmanship Foundation’s mission.
Note: Certain campaign strategies and proprietary methodologies have been generalized to protect client confidentiality and EMME Solutions’ proprietary approach.